WORK WITH LEELA
Stop Marketing
Like A Boomer.
A weekly dispatch for entrepreneurs who are done performing for the algorithm.
You're Not Bad At Marketing. You're Exhausted.
You're posting three times a day. Chasing engagement. Optimising for reach. Dancing for the algorithm.
And for what? Inconsistent results, dying reach, and the constant low hum of anxiety that says if you stop performing, the business stops with you.
That isn't marketing. That's servitude.
The Algorithm Is Not Your Boss
You don't work for Meta. You don't work for LinkedIn. You don't work for TikTok. So it's worth asking why you've handed them your entire marketing strategy.
There's another way to do this. One that doesn't ask you to post three times a day, hunt for strangers in comment sections, optimise your personality for platforms that don't even like you, or quietly hope the algorithm feels generous this week.
A way that builds a business that works whether Zuckerberg wakes up in a good mood or not.
What You'll Actually Get
The Marketing Rebellion is a weekly marketing zine for entrepreneurs who are sick of the bullshit, and who just want to find and connect with their ideal clients instead of performing all over the internet to do it. Every week, in your inbox:
Sharp strategy
Not tips, not hacks. Actual frameworks for positioning, messaging and offers that hold up and do real work.
Real tactics
Email, ads, copy. The fundamentals that build businesses, rather than the ones that build follower counts.
No bullshit
This isn't here to make you feel good. It's here to help you make money without being owned by a platform.
Permission to rebel
Marketing is meant to be fun. If yours has become boring, that's a sign you're doing it wrong.
Who This Is For
- You run a real business and need real results
- You're sick of performing for algorithms
- You want marketing that's effective and genuinely enjoyable
- You value independence over platform dependency
- You're after "five tips to boost engagement"
- You think the answer is posting more consistently
- You're happy being owned by Meta
- Your goal is to "go viral"
What We Believe
Written By People Who Practise It
The Marketing Rebellion comes out of Strategic Anarchy, the sales and marketing consultancy I've been running since 2009. We've generated more than $20 million in revenue, taken zero venture capital, and we practise everything we put in front of you.
I've been publicly calling out VCs, tech bros and platform dependency since well before it was fashionable. This newsletter is simply where that argument turns into something you can use.
Entrepreneurs, not governments, change the world.
Ready To Stop Being Owned?
Join the entrepreneurs who've fired the algorithm and started building businesses on their own terms. Weekly dispatches, real strategy, no performance anxiety required.
THE MARKETING REBELLION
MARKETING WITH A SPINE
The newsletter for people who are done marketing like everyone else. Straight talk on building a business that's commercially serious and unmistakably yours.
WORK WITH LEELA
Where the actual work happens. Strategy, structure and the
unglamorous business of turning what you're good at into
something that lasts.
(c) 2026 Leela Cosgrove. All Rights Reserved